Who's writing

Hey, I'm Eda.

I'm a creative strategist for DTC wellness brands. I build the creative behind paid social, the ads, the angles, the testing frameworks, that turns ad spend into real growth.

I scaled my freelance career to multiple six figures in under a year, and now I run HYLN HUB, where I build paid social creative for global wellness e-commerce brands. We grew up in organic social, and that thinking still shapes every ad we make.

I'm also the founder of Her Move Club, where I help women turn their service businesses into profitable, CEO-level operations.

Born in Istanbul, shaped in Paris, now based in Barcelona. This is where I write about what I'm building, what I'm learning, and the stories behind the work.

Eda Burcu Senel
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.

Quick-fire facts

Scaled my freelance business to multiple six figures in under 12 months, starting from a tiny room in Istanbul.

Founder of HYLN HUB, an organic-rooted studio now building paid social creative for global wellness e-commerce brands.

Creative strategist specializing in direct-response ad creative for DTC health and wellness brands.

Founder of Her Move Club, mentoring women into profitable, CEO-level businesses with confidence and structure.

Luxury fashion marketing background in Paris, including experience at houses like Dior.

Launched an e-commerce fashion label that shipped across Europe and the United States.

Known for turning brand stories into ad creative that actually performs.

My mission is to

Helping wellness brands turn paid social into their most profitable channel.

Helping women founders build businesses that grow without grinding them down.

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