Who's writing

Hey, I'm Eda.

I’m Eda, a visionary integrator and 5x founder across marketing, fashion, digital education, and tech.

I scaled my freelance career to multiple six figures in under a year and now lead HYLN Hub, an agency that builds organic growth departments for global wellness e commerce brands.

I’m also the founder of Her Move Club, a mentorship platform helping women turn their service businesses into profitable, CEO level operations.

Born in Istanbul, shaped in Paris, and now based in Barcelona.

In this personal blog, I write about the things I’m building, the lessons I’m learning, and the stories behind my work.

Elegant cursive signature of the name "Skylar" in black.
Elegant cursive signature of the name "Skylar" in black.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.
A young person with long, wavy hair sits in front of a plain background, looking directly at the camera.

Quick-fire facts

Scaled my freelance business to multiple six figures in under 12 months, starting from a tiny room in Istanbul.

Scaled my freelance business to multiple six figures in under 12 months, starting from a tiny room in Istanbul.

Scaled my freelance business to multiple six figures in under 12 months, starting from a tiny room in Istanbul.

Founder of HYLN Hub, building organic growth engines for global wellness e commerce brands

Founder of HYLN Hub, building organic growth engines for global wellness e commerce brands

Founder of HYLN Hub, building organic growth engines for global wellness e commerce brands

Founder of Her Move Club, mentoring women into profitable, CEO-level businesses with confidence and structure.

Founder of Her Move Club, mentoring women into profitable, CEO-level businesses with confidence and structure.

Founder of Her Move Club, mentoring women into profitable, CEO-level businesses with confidence and structure.

Luxury fashion marketing background in Paris, including experience at houses like Dior.

Luxury fashion marketing background in Paris, including experience at houses like Dior.

Luxury fashion marketing background in Paris, including experience at houses like Dior.

Launched an e-commerce fashion label that shipped across Europe and the United States.

Launched an e-commerce fashion label that shipped across Europe and the United States.

Launched an e-commerce fashion label that shipped across Europe and the United States.

Known for visionary integration, clear strategy, and high-performance leadership.

Known for visionary integration, clear strategy, and high-performance leadership.

Known for visionary integration, clear strategy, and high-performance leadership.

My mission is to

Help you grow, lead and scale on your terms.

Help you grow, lead and scale on your terms.

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