who I am and how I got here
Let me introduce myself properly so we actually know each other.
I’m Eda Burcu Senel, and if I had to describe myself in one sentence, I’d say I’m someone who builds things, breaks things, rebuilds them even better, and somehow always finds a way to turn chaos into clarity. I’m a 5x founder across fashion, digital education, marketing, and tech, which sounds wild when I write it out, but honestly it has all felt like one long experiment in becoming who I actually am.
I was born in Istanbul, shaped by luxury fashion marketing in Paris, and rebuilt my entire life from zero when I moved to Barcelona. That move wasn’t glamorous. It was the result of burnout, identity crisis, and the very real fear that I had completely lost myself in the life I had built. But rebuilding became the best thing I’ve ever done for myself.
Along the way, I scaled my freelance business into multiple six figures in under a year, founded HYLN Hub, an agency that builds organic growth engines for global wellness e-commerce brands, and founded Her Move Club, a mentorship platform helping women build profitable businesses with CEO-level structure. I’ve launched brands that shipped across Europe and the United States, worked inside luxury houses like Dior, ran marketing studios, and even dipped into the NFT space before returning to what I love most: building systems, brands, and stories that actually matter.
But if we’re being honest, none of this was linear. Every chapter came with lessons I didn’t know I needed. I’ve failed, reinvented myself, restructured everything more times than I can count, and realized the most important thing about entrepreneurship: success is not just what you build, it’s who you become while building it.
Today, I see myself as a visionary integrator. Someone who connects ideas, people, systems, strategy, and feeling. Someone who cares as much about clarity and revenue as I do about lifestyle, softness, and actually enjoying the life I’m creating.
That’s why this journal exists.
Not just to document the wins, but to share the in-between moments. The lessons. The missteps. The softness. The reinventions. The decisions that shaped me into the founder I am today, and the ones that will shape whatever comes next.
If you’re reading this, welcome.
This is the beginning of us knowing each other better.
I’m Eda Burcu Senel, and if I had to describe myself in one sentence, I’d say I’m someone who builds things, breaks things, rebuilds them even better, and somehow always finds a way to turn chaos into clarity. I’m a 5x founder across fashion, digital education, marketing, and tech, which sounds wild when I write it out, but honestly it has all felt like one long experiment in becoming who I actually am.
I was born in Istanbul, shaped by luxury fashion marketing in Paris, and rebuilt my entire life from zero when I moved to Barcelona. That move wasn’t glamorous. It was the result of burnout, identity crisis, and the very real fear that I had completely lost myself in the life I had built. But rebuilding became the best thing I’ve ever done for myself.
Along the way, I scaled my freelance business into multiple six figures in under a year, founded HYLN Hub, an agency that builds organic growth engines for global wellness e-commerce brands, and founded Her Move Club, a mentorship platform helping women build profitable businesses with CEO-level structure. I’ve launched brands that shipped across Europe and the United States, worked inside luxury houses like Dior, ran marketing studios, and even dipped into the NFT space before returning to what I love most: building systems, brands, and stories that actually matter.
But if we’re being honest, none of this was linear. Every chapter came with lessons I didn’t know I needed. I’ve failed, reinvented myself, restructured everything more times than I can count, and realized the most important thing about entrepreneurship: success is not just what you build, it’s who you become while building it.
Today, I see myself as a visionary integrator. Someone who connects ideas, people, systems, strategy, and feeling. Someone who cares as much about clarity and revenue as I do about lifestyle, softness, and actually enjoying the life I’m creating.
That’s why this journal exists.
Not just to document the wins, but to share the in-between moments. The lessons. The missteps. The softness. The reinventions. The decisions that shaped me into the founder I am today, and the ones that will shape whatever comes next.
If you’re reading this, welcome.
This is the beginning of us knowing each other better.
I’m Eda Burcu Senel, and if I had to describe myself in one sentence, I’d say I’m someone who builds things, breaks things, rebuilds them even better, and somehow always finds a way to turn chaos into clarity. I’m a 5x founder across fashion, digital education, marketing, and tech, which sounds wild when I write it out, but honestly it has all felt like one long experiment in becoming who I actually am.
I was born in Istanbul, shaped by luxury fashion marketing in Paris, and rebuilt my entire life from zero when I moved to Barcelona. That move wasn’t glamorous. It was the result of burnout, identity crisis, and the very real fear that I had completely lost myself in the life I had built. But rebuilding became the best thing I’ve ever done for myself.
Along the way, I scaled my freelance business into multiple six figures in under a year, founded HYLN Hub, an agency that builds organic growth engines for global wellness e-commerce brands, and founded Her Move Club, a mentorship platform helping women build profitable businesses with CEO-level structure. I’ve launched brands that shipped across Europe and the United States, worked inside luxury houses like Dior, ran marketing studios, and even dipped into the NFT space before returning to what I love most: building systems, brands, and stories that actually matter.
But if we’re being honest, none of this was linear. Every chapter came with lessons I didn’t know I needed. I’ve failed, reinvented myself, restructured everything more times than I can count, and realized the most important thing about entrepreneurship: success is not just what you build, it’s who you become while building it.
Today, I see myself as a visionary integrator. Someone who connects ideas, people, systems, strategy, and feeling. Someone who cares as much about clarity and revenue as I do about lifestyle, softness, and actually enjoying the life I’m creating.
That’s why this journal exists.
Not just to document the wins, but to share the in-between moments. The lessons. The missteps. The softness. The reinventions. The decisions that shaped me into the founder I am today, and the ones that will shape whatever comes next.
If you’re reading this, welcome.
This is the beginning of us knowing each other better.
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